Connect the 40% is a connection and gifting platform like no other. It is the first project of its kind to explore the link between older people’s experience of kindness and gratitude and resulting increased life satisfaction, optimism, extraversion and lower stress levels.
Connect The 40% in association with Foxtel sought to create a series of videos whereby popular Foxtel celebrities visit elderly residents and foster unique and engaging experiences.
Director/Cinematographer/Editor : Tim Ashby